2021 Annual Partnership Report

Going the Distance for Kids

Introduction

Dairy Queen Canada showed extraordinary resilience in 2021, overcoming the challenges of the pandemic and achieving impressive fundraising performance on behalf of the Children’s Miracle Network (CMN).

With Miracle Treat Day rebounding strongly and franchisees approaching fundraising as a powerful way to reconnect with their fans and communities, DQ has shown that its commitment to sick and injured children across Canada is unwavering.

Thank you.

Highlights of 2021

Highlight 1

As DQ resumed more normal operations and welcomed fans back to enjoy their favourite meals and treats, total fundraising across Canada increased by 88% relative to 2020 levels.

Highlight 2

Miracle Treat Day roared back to life this year, achieving 153% year-over-year growth and raising more than $1.1 million for CMN hospitals. This marquis event also exceeded 80% franchise participation, with a large majority of locations resuming involvement after the pandemic disruptions of 2020.

Highlight 3

Round Up for the Kids also grew markedly, achieving 95% year-over-year growth relative to 2020 and delivering close to $200,000 in support to Canada’s children’s hospitals. Franchise participation also doubled from 2020 to 2021, pointing to strong growth potential for this relatively young event.

Highlight 4

A Canadian won the prestigious Beacon of Hope Award from DQ International. Raymond Hardisty, a DQ crew member who received a life-saving bone marrow transplant at SickKids Hospital at the age of four, was recognized for his nearly 15 years of fundraising efforts, which have cumulatively raised more than $100,000 for the CMN hospital that provided him with essential care early in life.

Highlight 5

DQ introduced a new program to recognize improved fundraising performance by franchisees. The Step Up for the Kids Award celebrates the franchise in each market that achieves the best year-over-year improvement in fundraising revenue. In 2021, 11 winners were recognized for significantly exceeding their 2020 performance.

Highlight 6

Two DQ franchises reached the Million Dollar Milestone in 2021: Michael Liber in Sherwood Park, and Marc Cardinal and Scott Fylyshtan in Edmonton reached this rare landmark in cumulative giving through years of commitment to supporting children’s health.

Leaderboard

Thank you, Dairy Queen Franchisees, crew members and fans for your ongoing support of children’s health in Canada.

See the top contributors that make miracles happen for children in their community.

Top Contributors Over $60,000

Total dollars raised in 2021. Individual store performance.

 

FRANCHISEE TOTAL ADDRESS CITY PR HOSPITAL FOUNDATION
1 MICHAEL LIBER $65,000.72 20 CRANFORD WAY SHERWOOD PARK AB Stollery Children’s Hospital
2 JOHN LOCKYER $62,177.99 WESTSIDE BUSINESS CENTRE ORANGEVILLE ON SickKids
3 KERRY WADE-HORIACHKA $60,542.08 10-172 HWY 16A SPRUCE GROVE AB Stollery Children’s Hospital

Top Contributors Over $50,000

Total dollars raised in 2021. Individual store performance.

 

FRANCHISEE TOTAL ADDRESS CITY PR HOSPITAL FOUNDATION
1 NOLAN QUINN $55,393.87 1307 PITT ST CORNWALL ON CHEO
2 JOE & SHERRY SCHAAP $50,097.34 288 MAIN ST WASAGA BEACH ON SickKids

Top Contributors Over $25,000

Total dollars raised in 2021. Individual store performance.

 

FRANCHISEE TOTAL ADDRESS CITY PR HOSPITAL FOUNDATION
1 KERRY WADE-HORIACHKA $34,820.14 4939 – 167 AVE NW EDMONTON AB Stollery Children’s Hospital
2 MARC CARDINAL & SCOTT FYLYSHTAN $28,800.19 15837 97TH ST EDMONTON AB Stollery Children’s Hospital
3 MARC CARDINAL & SCOTT FYLYSHTAN $28,680.57 12708 140 AVE NW EDMONTON AB Stollery Children’s Hospital
4 MARC CARDINAL & SCOTT FYLYSHTAN $28,546.04 16981 127TH ST EDMONTON AB Stollery Children’s Hospital
5 JEFF HOFFORT $26,691.26 A – 388 ST. ALBERT RD ST. ALBERT AB Stollery Children’s Hospital

Top Contributors Over $15,000

Total dollars raised in 2021. Individual store performance.

 

FRANCHISEE TOTAL ADDRESS CITY PR HOSPITAL FOUNDATION
1 MARC CARDINAL & SCOTT FYLYSHTAN $23,497.90 13356 114TH AVE EDMONTON AB Stollery Children’s Hospital
2 ROBERT MUELLER $22,049.47 215 SHAWVILLE BLVD S.E. CALGARY AB Alberta Children’s
3 TRAVIS BERTHIAUME $21,325.33 328 TRANS CANADA HWY DUNCAN BC BC Children’s Hospital
4 BRYAN BENNIGER $20,573.80 295 HAYES BLVD OAKVILLE ON McMaster
5 JEFF HOFFORT $17,746.48 505-935 ST. ALBERT TRAIL ST. ALBERT AB Stollery Children’s Hospital
6 PRAVIN KUMAR PATEL & ALKABEN PATEL $17,000.00 516 – 13TH ST N LETHBRIDGE AB Alberta Children’s
7 BRIAN & JOANNE SCHILLER $15,160.96 5502 44TH STREET LLOYDMINSTER AB Stollery Children’s Hospital

Top Contributors Over $10,000

Total dollars raised in 2021. Individual store performance.

 

FRANCHISEE TOTAL ADDRESS CITY PR HOSPITAL FOUNDATION
1 GARY & MARY LOU ALLEN $14,664.28 1924 3RD AVE PRINCE GEORGE BC BC Children’s Hospital
2 ROB HAMILL $14,605.40 4202 GAETZ AVE RED DEER AB Stollery Children’s Hospital
3 ROB HAMILL $13,811.40 69 DUNLOP ST RED DEER AB Stollery Children’s Hospital
4 JOHN STARRATT $13,756.07 15 SCOTAI DR STEWIACKE NS IWK
5 KIM & GEOFF ARNOLD $13,511.32 414 LUDLOW ST SASKATOON SK Jim Pattison Children’s Hospital
6 ARNOLD FAMILY / MCGINNIS FAMILY & ANNETTE KLASSEN $13,269.83 #10 302 STONEBRIDGE BLVD SASKATOON SK Jim Pattison Children’s Hospital
7 LOUISE VANDENHURK $12,969.50 901 13TH AVE ESTEVAN SK Jim Pattison Children’s Hospital
8 TAMARA HOLMAN $12,814.55 11190 ELLERSLIE RD, SW EDMONTON AB Stollery Children’s Hospital
9 ROB CLEMENS $12,670.22 430 GRAND LAKE RD SYDNEY NS IWK
10 GARY & MARY LOU ALLEN $12,659.00 5090 DOMANO BLVD PRINCE GEORGE BC BC Children’s Hospital
11 BI YU LIANG $12,448.35 LEDUC COMMON LEDUC AB Stollery Children’s Hospital
12 PAMELA BROWN & TIMOTHY BROWN $12,392.99 103 MAIN ST E NEEPAWA MB Manitoba Children’s
13 ALI GILES $11,892.00 4105 BOW TRAIL SW CALGARY AB Alberta Children’s
14 ARNOLD FAMILY / MCGINNIS FAMILY & ANNETTE KLASSEN $11,868.53 220 SLIMMON RD SASKATOON SK Jim Pattison Children’s Hospital
15 RAJBINDER SINGH THIND $11,760.47 4643 PARK AVE TERRACE BC BC Children’s Hospital
16 TIM & DALE MORRISON $11,626.73 14 WESTSIDE DR COCHRANE AB Alberta Children’s
17 JOHN STARRATT $10,955.18 945 PRINCE ST TRURO NS IWK
18 J.J. & TINA ANDERSON $10,020.00 1244 KINGSWAY SUDBURY ON SickKids

Financial summary

$1,901,920 raised in 2021


88% increase over 2020


$46,071,431 total giving since 1994

Totals by Fundraising Activity

Result Summary

Total Contributions (2013 to 2021)

2021 2020 2019 2018 2017 2016 2015 2014 2013
Total Giving
(include underwriting and in-kind)
$1,901,920 $1,010,265 $3,170,564 $3,599,276 $3,302,611 $3,142,176 $3,430,859 $3,080,073 $2,646,651
Percent Change 88% -68% -12% 9% 5% -8% 11% 16% 16%

Recognition and engagement

CMN is proud to help spread the word about Dairy Queen Canada’s generous investments in children’s health. Together, we let crew members and fans know about the important work underway in their communities – and remind them that they can be part of it.

1,737,300

Estimated reach of television & radio broadcast:

Estimated reach of television & radio broadcast:

3,148,291

Estimated reach of local & national public advertisements:

Estimated reach of local & national public advertisements:

449,000

Total circulation of print recognition (including annual reports):

Total circulation of print recognition (including annual reports)

18132

Total # of engagements* per post:

Total # of engagements* per post:

*includes engagements from CMN Canada and 12 member foundations social media

581,685

Total # of impressions/reach*:

Total # of impressions/reach*:

*includes impressions/reach from CMN Canada and 12 member foundations social media

Commitment Coast To Coast To Coast

Through your partnership with CMN,

Dairy Queen Canada achieves impact across Canada.

Every dollar fans contribute locally stays local, inspiring neighbours and crew members, and supporting patients and families nearby.

This local impact – often benefiting DQ fans’ and crew members’ own kids or other loved ones – is part of what keeps DQ teams energized year after year.


Four children’s hospitals operate under the OES umbrella including two of our very own: CHU Sainte-Justine in Montreal and Montreal Children’s Hospital of the McGill University Health Centre.

Thank you, Dairy Queen.

Children’s hospitals across Canada are deeply grateful for your partnership – this year and every year.

Download a PDF of this year’s impact report.

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